Head of Digital Marketing, Cambodia & Myanmar Hub

About the role

Prudential is seeking a senior leader to head digital marketing for its Cambodia and Myanmar hub. The role will shape and execute digital strategies that drive brand awareness, customer engagement and sales growth across the region.

Key responsibilities

• Develop and oversee Cambodia & Myanmar digital marketing strategies across owned, paid and social channels.
• Manage and optimise digital touchpoints including websites, social platforms, search, email, messaging bots and emerging platforms.
• Plan, execute, monitor and optimise digital campaigns for brand, product, agency recruitment and retention.
• Drive lead‑generation initiatives for customers, agents and distribution partners, collaborating with sales, product, IT and operations.
• Track and analyse campaign performance using KPIs such as reach, engagement, traffic, leads, conversion and ROI, providing insights and recommendations.
• Support development and adoption of digital tools such as calculators, chatbots, Telegram bot and other customer‑journey solutions.
• Lead the digital marketing team across both markets, ensuring clear priorities, execution discipline and capability building.
• Act as the regional digital marketing liaison with group and regional stakeholders, ensuring governance, compliance and reporting standards.

Required profile

• 5‑8 years of experience in digital marketing, performance marketing, social media or related roles.
• Relevant certifications (Google Ads, Google Analytics, Meta Business Suite, SEO/SEM, HubSpot or similar) are preferred.
• Strong strategic thinking with ability to translate business goals into digital plans.
• Proven leadership skills to guide and develop cross‑market teams.
• Understanding of customer behaviour, digital journeys and conversion funnels.

Required skills

• Google Ads, Google Analytics, Meta Business Suite
• SEO/SEM, paid media, social media advertising
• Marketing automation platforms (e.g., HubSpot)
• Analytics and dashboard tools
• Website and CMS management, landing‑page optimisation
• Chatbot and messaging platform integration (Telegram, Viber)
• Data privacy, consent management and digital governance knowledge