Advertising Expert – AI Training Contractor

About the role

We are seeking an Advertising Subject Matter Expert to work remotely on an hourly contractor basis. You will review AI‑generated ad outputs, create gold‑standard copy and campaign assets, and provide detailed feedback to improve AI performance.

Key responsibilities

• Develop AI training content, including prompts, ad copy sets, creative briefs, test plans and performance analyses.
• Evaluate and rank AI‑generated advertising responses for strategic fit, persuasion, clarity and practical applicability.
• Test AI outputs for inaccuracies, misleading claims, policy violations and bias, ensuring reliability across channels and audiences.

Required profile

• Bachelor’s degree (or higher) in Marketing, Communications, Business or equivalent experience.
• 5+ years of professional experience in advertising or performance marketing with hands‑on campaign ownership.
• Strong measurement instincts (CTR, CVR, CPA, ROAS, LTV) and ability to design basic experiments.
• Excellent written English (C1 level) and reliable, self‑directed work habits.

Required skills

• Deep knowledge of ad fundamentals: positioning, offer strategy, messaging frameworks, hooks, CTAs.
• Experience with major ad platforms: Meta (Facebook/Instagram), Google Ads/YouTube, TikTok, LinkedIn, programmatic and connected TV.
• Ability to write gold‑standard deliverables such as ad variations, creative briefs, landing‑page critiques and testing roadmaps.
• Familiarity with compliance, policy review and AI data training/annotation is strongly preferred.