Brand Manager – Tiger

About the role

The Brand Manager will lead the growth and equity of the Tiger brand through strategic planning, integrated marketing execution, and innovation management. Working closely with commercial, trade marketing, sales, and external agencies, you will create compelling consumer experiences that drive business results.

Key responsibilities

• Develop and execute brand strategy using consumer insights, market trends, and category data.
• Plan and launch integrated ATL, BTL, digital, social, and experiential campaigns.
• Coordinate product innovation, launches, and portfolio enhancements.
• Design and manage consumer promotions and activation programs with trade and sales teams.
• Monitor performance, optimise initiatives, and report on brand KPIs.
• Manage brand budgets, ensure cost efficiency, and identify savings.
• Continuously develop personal marketing competencies and promote inclusive collaboration.

Required profile

• 7+ years of brand or marketing experience with a proven project‑management record.
• Fluent English (spoken and written) with strong communication skills.
• Resilient, confident, and self‑motivated with a learning mindset.
• Passion for building brands and delivering measurable performance.

Required skills